Gelato
E-Commerce
AIMarketingSpecialist
“AI Marketing Specialist at Gelato. Skills: AI Marketing, Performance Marketing, Automation. Plan paid media campaigns. Launch paid media campaigns”
What You'll Achieve.
Balance growth and efficiency targets; Compress work into minutes
Industry & Context.
Troubleshoot tracking incidents
What They're Looking For.
Must Have
AI as default operating layer, Quantitatively minded, Relentlessly curious
Nice to Have
Hands-on experience with major ad platforms, Familiarity with tracking and analytics stacks, Experience building automations or agents, Ecommerce, marketplace, or DTC background, Additional European languages
What You'll Do.
Plan paid media campaigns
Launch paid media campaigns
Optimize paid media campaigns
Scale paid media campaigns
Manage budget allocation
Manage budget forecasting
Own product feed quality
Own full-funnel campaign structure
Use LLMs for media management
Evaluate new AI tools
Roll out new AI tools
Drive ad creative production
Drive ad copy production
Build repeatable creative pipelines
Run structured creative testing
Feed insights into generation
Own tracking infrastructure
Maintain tracking infrastructure
Safeguard measurement quality
Safeguard consent compliance
Troubleshoot tracking incidents
Turn data into insight
Build performance dashboards
Build incrementality dashboards
Build budget allocation dashboards
Build lightweight models
Support organic search efforts
Support Generative Engine Optimization
How You'll Work.
Team & Collaboration
Work with engineering teams; Work with creative teams; Work with data teams
Applying for this AI Marketing Specialist role?
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How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Gelato?
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