Outset
AI
AIMarketingOperationsManager
“AI Marketing Operations Manager at Outset. Skills: marketing operations, HubSpot, GTM Engineering, AI-powered tooling. Own the marketing ops tech stack end-to-end, with HubSpot as the foundation. Design and implement lifecycle marketing infrastructure: lead scoring, nurture flows, segmentation, and lifecycle stage definitions”
What You'll Achieve.
achieve deeper, qualitative insights about their users at unprecedented speed and scale; power our go-to-market motion; giving the team clear visibility into pipeline contribution, channel performance, and campaign ROI; eliminate manual work; scale personalization; automate outreach sequences; accelerate campaign execution; keep HubSpot clean and in sync with the rest of the stack; processes and documentation that will scale with the team as we grow
Industry & Context.
architect the systems, processes, and data infrastructure; build lightweight automations and integrations that connect marketing tools, enrich data, and eliminate manual work; build and maintain data pipelines that keep HubSpot clean and in sync
What They're Looking For.
Must Have
3–6 years of marketing operations experience, at least one role at an early-stage or growth-stage startup, HubSpot expert, Proven experience building lifecycle marketing programs: lead nurture, onboarding sequences, re-engagement, and more, Hands-on GTM engineering experience, Hands-on experience working with or alongside a RevOps function, You've built marketing ops foundations before, analytical comfortable in spreadsheets and BI tools, fluent in funnel metrics, Detail-oriented, process-driven, able to work autonomously in a fast-moving environment
Nice to Have
Familiarity with Salesforce, Familiarity with ABM strategy, segmentation, and tooling
What You'll Do.
Own the marketing ops tech stack end-to-end
with HubSpot as the foundation
Design and implement lifecycle marketing infrastructure: lead scoring
and lifecycle stage definitions
Build and maintain campaign operations workflows
Own marketing performance reporting and dashboards
GTM Engineering: build lightweight automations and integrations that connect marketing tools
and eliminate manual work
Use AI-powered tooling to scale personalization
automate outreach sequences
and accelerate campaign execution
Build and maintain data pipelines that keep HubSpot clean and in sync with the rest of the stack
Establish the processes and documentation that will scale with the team as we grow
Evaluate and manage marketing tools and integrations across the stack
How You'll Work.
Team & Collaboration
working closely with Revenue Operations to architect the systems, processes, and data infrastructure that power our go-to-market motion; Partner closely with RevOps to align on funnel definitions, handoff criteria, attribution models, and reporting; Hands-on experience working with or alongside a RevOps function; Daily collaboration with founders, shaping the core product vision.; Exposure to and collaboration with design and research leaders at top global brands.
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