AIDesignLead

Highwire is reimagining what a creative designer can be. We are an AI-native, sector-expert, outcome-obsessed partner to the world’s most innovative companies. As our AI Design Lead, you sit at the intersection of human-centered creative craft and machine-driven scale. You are a designer and a systems architect, defining how we build repeatable creative workflows that turn potential into influence. You will play a central role in operationalizing AI across our creative workflows, ensuring that our work maintains its gravity and cultural relevance while accelerating delivery. About You: You are a design hybrid with a deep appreciation for the traditional craft of visual communication and a forward-thinking mastery of AI. You have spent the last three years in the trenches of LLM-driven platforms, moving beyond simple prompting to build scalable, production-ready creative systems. Your portfolio proves your ability to command large-scale brand work that resonates, and your experience demonstrates that you understand how to harness technology to amplify—not replace—the human element. Key Responsibilities Architect AI-Native Creative Systems: Partner with our Innovation and Creative teams to build and refine workflows that translate approved human-first designs into scalable, multi-format asset systems. Bridge Craft and Scale: Maintain Highwire’s standard for high-quality, high-gravity creative output while overseeing the automated generation, versioning, and adaptation of assets for global campaigns. Human Oversight: Execute AI-assisted production workflows in accordance with client branding and compliance requirements, with mandatory human review and approval at all production stages before submission. Operationalize AI Integration: Deeply integrate LLMs and design APIs (Figma, Canva, Adobe Firefly, etc.) into our daily creative lifecycle, streamlining the journey from concept to execution. Brand Compliance: Maintain and execute AI-assisted compliance checks against c