Leaply
wellness
AIContentManager
Neural analysis suggests this role is
optimal for Mid candidates.
“AI Content Manager at Leaply. Skills: Content design, AI-powered production, Cross-functional product work, Quality and localization, Measurable impact. Shape how our plans are structured, how content modules fit together, and how personalization layers on top. Partner with product managers, designers, and engineers on features that depend on content”
What You'll Achieve.
Shape how content is created, produced, and scaled across our product; Expand into cross-functional work on new product features that depend on content quality and depth; Produce more, faster, and better content through AI workflows; Ensure quality holds up across languages as we expand; Decisions directly affect retention and engagement; Oversee content production end-to-end; Help people live healthier lives every day
Industry & Context.
Use product data to decide what to build, kill, or iterate on
What They're Looking For.
Must Have
2 to 5 years in content roles at consumer product companies — subscription apps, EdTech, wellness, gaming, or similar, Systems thinker: you've built content at scale through repeatable processes, not one-off pieces, AI-native: you've shipped at least one AI workflow that measurably improved content output, English fluency with near-native writing quality, Cross-functional operator: comfortable in product dashboards and collaboration tools, not just Google Docs, Track record of ownership: you've taken a content function from 0 to 1 or 1 to 10
Nice to Have
Second language fluency (DE, ES, FR, PT, or IT), Background in wellness, fitness, mental health, or behavioral science, Video production experience (scripting, directing, editing), Experience with localization at scale
What You'll Do.
Shape how our plans are structured
how content modules fit together
and how personalization layers on top
Partner with product managers
and engineers on features that depend on content
Build workflows that multiply output through AI — from script generation to voiceover automation
Set the bar for what good content looks like at Leaply
Own how quality holds up across languages as we expand
Use product data to decide what to build
Oversee content production end-to-end
from brief to finished asset
Partner with internal and external production resources
How You'll Work.
Team & Collaboration
Partnering with product managers, designers, and engineers to shape the user experience in the app; Cross-functional work on new product features that depend on content quality and depth; Partner with internal and external production resources
Communication Scope
English fluency with near-native writing quality
Process & Methodology
Production coordination
Full Job Description
[https://app.ashbyhq.com/api/images/user-content/586ac3cb-f234-40cf-96fd-3daae8c41309/3a2721ac-0cf6-4bb5-a785-483b8d1018c3/Ashby_header.png] What should you know about SKELAR? It's a venture builder — in other words, a company that builds companies. Together with founders, we create consumer businesses that become leaders in global markets across EdTech, Mental Health, Petcare, FashionTech, and beyond. Our teams build tech products that win recognition from Product Hunt and The Webby Awards, earn thousands of glowing Trustpilot reviews, and reach over 10 million users worldwide. That kind of impact doesn't happen by accident — it starts with exceptional people, and our people are our top priority. We've built an environment where expertise meets opportunity, and where there's no ceiling on what you can achieve. Now we're looking for the kind of people who don't just want a job — they want a challenge. About Leaply Hi! We're Leaply — a fast-growing wellness ecosystem helping people build healthier habits and lead better lives. Our vision is to create a future where healthy lifestyle happens on autopilot. We launched in 2024 and have scaled rapidly across the US, Europe, and LATAM. At Leaply, we value ownership over job titles, and impact over process. As we scale, we're looking for a Content Manager to shape how content is created, produced, and scaled across our product. ROLE OVERVIEW Content is the product — structured practice plans, guided video and audio sessions, and the daily prompts that turn signups into habits. As AI Content Manager, you'll own how these plans come to life, partnering with product managers, designers, and engineers to shape the user experience in the app. Over time, you'll expand into cross-functional work on new product features that depend on content quality and depth. You'll design the workflows and AI pipelines that let us produce more, faster, and better. TECH STACK - Notion and Slack for collaboration and task management - Our interna
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