Affiliate&PartnerChannelLead

## Accountabilities Define and execute the affiliate and partner channel strategy, setting clear performance goals across CPA, LTV/CAC, and revenue contribution. Identify, prioritize, and activate high-value partnerships across financial platforms, aggregators, and emerging distribution channels. Own end-to-end partner operations including IO negotiation, onboarding, creative coordination, tracking setup, invoicing, and reconciliation. Serve as the primary owner of affiliate platforms (e.g., Impact or equivalent), ensuring accurate configuration, reporting, and performance tracking. Build and maintain scalable operational infrastructure including playbooks, dashboards, compliance workflows, and partner enablement systems. Manage channel performance optimization, including CPA targets, quality metrics, fraud signals, and overall portfolio efficiency. Partner with data and product teams to improve attribution models, incrementality measurement, and channel insights. Run structured experiments across offers, creative assets, landing pages, and partner placements to improve conversion and efficiency. Act as the internal representative of the affiliate channel in cross-functional planning, budgeting, and growth discussions. Requirements: 3–8+ years of experience in affiliate marketing, performance partnerships, or growth roles within fintech, financial services, or major digital publishers. Hands-on experience with major financial comparison platforms such as Credit Karma, LendingTree, NerdWallet, or Bankrate. Strong proficiency with affiliate tracking and partnership platforms such as Impact, CJ, Partnerize, or Rakuten. Proven ability to independently manage the full lifecycle of partner relationships, including IO negotiation, campaign setup, and performance optimization. Strong analytical skills with the ability to build reports, validate data, and identify performance anomalies. Demonstrated experience growing an affiliate or partner channel rather than only maintain