Soft2Bet
Gaming
AffiliateManager
Neural analysis suggests this role is
optimal for Manager candidates.
“Affiliate Manager at Soft2Bet. Skills: Affiliate marketing, Gambling markets, Revenue growth, Partner management. Develop affiliate marketing strategy. Execute affiliate marketing strategy”
What You'll Achieve.
Deliver against FTDs targets; Deliver against revenue targets; Deliver against ROI targets; Deliver against LTV targets; Ensure profitability
Industry & Context.
Detect fraudulent traffic; Investigate fraudulent traffic; Prevent fraudulent traffic; Detect non-compliant traffic; Investigate non-compliant traffic; Prevent non-compliant traffic
What They're Looking For.
Must Have
4–6+ years affiliate marketing, IGaming, gambling, or sports betting experience, US and/or Canadian regulated markets experience, Understanding of CPA, RevShare, and Hybrid models, High-volume, revenue-driving affiliate portfolios experience, Analytical mindset, Fluent English
Nice to Have
Established network of Tier-1 gambling affiliates, Experience launching brands in regulated US states, Experience launching brands in regulated Canadian provinces, Previous experience mentoring junior affiliate managers, Previous experience mentoring junior affiliate coordinators, Background in fast-growing technology environment, Background in international iGaming environment
What You'll Do.
Develop affiliate marketing strategy
Execute affiliate marketing strategy
Identify growth opportunities
Prioritize growth opportunities
Support launches in regulated states
Support launches in regulated provinces
Identify high-value affiliates
Onboard high-value affiliates
Grow high-value affiliates
Negotiate commercial agreements
Structure commercial agreements
Build long-term relationships
Maintain long-term relationships
Build high-performing relationships
Maintain high-performing relationships
Optimize deal structures
Monitor traffic quality
Monitor conversion rates
Detect fraudulent traffic
Investigate fraudulent traffic
Prevent fraudulent traffic
Detect non-compliant traffic
Investigate non-compliant traffic
Prevent non-compliant traffic
Prepare performance reports
Ensure affiliate activities comply with regulations
Ensure affiliate activities comply with policies
Collaborate with Legal teams
Collaborate with Compliance teams
Collaborate with Product teams
Collaborate with CRM teams
Collaborate with Marketing teams
Collaborate with BI teams
Align acquisition initiatives
How You'll Work.
Team & Collaboration
North American growth team; Legal and Compliance teams; Product, CRM, Marketing, BI teams
Communication Scope
Professional negotiation; Performance reports
Full Job Description
Are you an Affiliate Manager who thrives on building high-value partnerships, owning performance targets, and driving sustainable growth across regulated gambling markets? Soft2Bet is a platform provider delivering casino and sports betting brands. With a performance-first approach, the company combines strong product execution, localization and trusted local partnerships to drive sustainable growth across competitive regions, supported by a rigorous compliance culture and a focus on customer experience. 📍 Location: Fort Lee, New Jersey (100% On-site) ⏰ Work Mode: Full-time, office-based (Remote or hybrid work arrangements are not available) The Role 🛠️ As the Affiliate Manager, you will be a key commercial contributor within our North American growth team. This role focuses on building, scaling, and optimizing affiliate programs for our gambling brands across the United States and Canada, with ownership over partner performance, acquisition outcomes, and long-term revenue growth in regulated markets. What You’ll Do 🚀 Develop and execute the affiliate marketing strategy for US and Canadian regulated markets. Own and deliver against KPIs including FTDs, revenue, ROI, and LTV targets. Identify and prioritize growth opportunities based on market trends and competitor activity. Support launches in newly regulated states and provinces through affiliate channels. Identify, onboard, and grow high-value affiliates (SEO, media buyers, PPC, influencers, content publishers). Negotiate and structure commercial agreements (CPA, RevShare, Hybrid) with new and existing partners. Build and maintain long-term, high-performing relationships with top-tier affiliates. Continuously optimize deal structures and partner mix based on performance data. Monitor traffic quality, conversion rates, retention, and player value to ensure profitability. Work with affiliate tracking platforms (e.g., Affilka, Income Access, Everflow or similar) to manage campaigns and reporting. Detect, investiga
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