Frasers Group
Retail
AEO/GEOLead
“AEO/GEO Lead at Frasers Group. Skills: AI Search Strategy, AEO/GEO Strategy, ECommerce SEO, AI Visibility. Define AEO/GEO strategy. Execute AEO/GEO strategy”
Industry & Context.
Analytical mindset
What They're Looking For.
Must Have
SEO background, Technical SEO, Content strategy, Entity optimisation, Large-scale eCommerce SEO, Large-scale eCommerce environments, Search intent understanding, Content strategy understanding, Product data understanding, Experience with GSC, Experience with GA4, Experience with SEO tools, Analytical mindset, Translate data to impact, Cross-functional work experience
Nice to Have
Experience with AI/LLM platforms, Experience with AI search ecosystems, Hands-on AEO experience, Hands-on GEO experience, AI visibility optimisation experience, AI retrieval strategies experience, Feed optimisation experience, Google Merchant Center experience, Entity SEO knowledge, Structured data knowledge, Experimentation knowledge
What You'll Do.
Define AEO/GEO strategy
Execute AEO/GEO strategy
Analyse content retrieval
Improve content retrieval
Define best practices
Develop scalable strategies
Optimise Google Merchant Center feeds
Optimise product data
Optimise AI-readable attributes
Define AI impact frameworks
Implement experimentation methodologies
Stay ahead of developments
Define how Frasers Group wins
Shape long-term roadmap
How You'll Work.
Team & Collaboration
Cross-functional teams; Product teams; Engineering teams; Editorial teams; Analytics teams; Trading teams
Applying for this AEO/GEO Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on SmartRecruiters
- SmartRecruiters often includes a video screening step — check camera and mic permissions.
- Link your GitHub or portfolio directly in the profile section for technical roles.
- Applications may be reviewed by AI scoring before reaching a recruiter — use keywords from the job description.
ANONYMOUS · UNFILTERED
What do employees actually say about Frasers Group?
Real rants from real employees. Read before you apply.