Demandbase
Sales
AdvertisingCampaignStrategist
“Advertising Campaign Strategist at Demandbase. Skills: Advertising Campaign Strategist, strategic advisor, media expert, campaign manager, data analyst, customer success partner. Manage a book of ~20 customer accounts. Drive full utilization of booked media budgets through strategic execution and performance storytelling”
What You'll Achieve.
ensure campaign success; driving full media utilization; delivering actionable insights that demonstrate measurable business value; achieve its internal revenue goals; support renewals and expansion
Industry & Context.
analytical skills to evaluate success against performance targets
What They're Looking For.
Must Have
Minimum 3 years of experience in digital advertising, ideally with a B2B focus, Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients, Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact, analytical skills to evaluate success against performance targets, technical proficiency with tools like Salesforce, Excel, and PowerPoint
Nice to Have
Experience buying and/or planning digital advertising campaigns is a plus
What You'll Do.
Manage a book of ~20 customer accounts
Drive full utilization of booked media budgets through strategic execution and performance storytelling
Build and manage customer audience journeys and campaign briefs
insight-driven reports that support renewals and expansion
Surface optimization opportunities
Support campaign launches and ensure impressions are served to drive accurate billing
How You'll Work.
Team & Collaboration
Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines; Serve as the voice of the customer in internal planning; Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes
Communication Scope
performance storytelling; clear, actionable insights
Applying for this Advertising Campaign Strategist role?
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