Omio

Travel

AdTech&ProgrammaticLead

€75–110k ~AI est. Berlin, Germany; United Kingdom; Czech Republic; Spain FULL TIME
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for mid candidates.

The Brief

“AdTech & Programmatic Lead at Omio. Skills: Programmatic advertising, Ad technology, Header bidding, Google Ad Manager. Evaluate demand partners. Qualify demand partners”

What You'll Achieve.

Scale advertising business; Expand programmatic partnerships; Build technical infrastructure; Connect travel brands; Monetise effectively

Industry & Context.

Travel
Problems you'll solve

Debugging; Troubleshooting; Diagnose issues

What They're Looking For.

Must Have

5–8 years programmatic experience, 5–8 years AdTech experience, 5–8 years publisher-side ad operations experience, Hands-on header bidding experience, Configured adapters, Debugged auction logs, Made decisions about wrapper architecture, Ad implementation experience, Modify HTML/JavaScript ad templates, Debug HTML/JavaScript ad templates, Extend HTML/JavaScript ad templates, Adjust ad calls, Diagnose creative issues, Diagnose delivery issues, Deep understanding programmatic supply chain, Assess partner incremental value, Experience price floor strategy, Designed floor tests, Ran floor tests, Understand floor trade-offs, Interpret floor test results, Analytical skills, Fluent in auction-level data, Comfortable with GAM reporting, Build dashboards, Interpret dashboards, Surface revenue insights, Google Ad Manager expertise, Advanced targeting expertise, Line item architecture expertise, Programmatic deal setup expertise

Nice to Have

Experience working with SSP, Experience working with DSP, Experience working with ad exchange, Familiarity with ad quality tooling, Familiarity with brand safety tooling, Exposure to ad trafficking automation, Exposure to outsourced trafficking models, Experience in travel publishing, Experience in comparison publishing, Experience in content-at-scale publishing

What You'll Do.

Evaluate demand partners

Qualify demand partners

Assess partner demand uniqueness

Scrutinize partner tech stack

Scrutinize partner data signals

Recommend partners for contract

Recommend contract terms

Own programmatic deal pipeline

Manage initial partner conversations

Manage partner contracts

Manage technical integrations

Manage ongoing optimization

Lead header bidding strategy

Determine wrapper solution

Manage Prebid.js configuration

Evaluate competing HB partners

Design price floor testing

Run price floor testing

Iterate floor strategies

Analyse floor strategies

Manage SSP relationships

Manage DSP relationships

Hold partners accountable

Push back on reporting

Ensure creative renders correctly

Diagnose low viewability

Recommend implementation changes

Manage GAM configuration

Structure key-value targeting

Structure creative trafficking

Structure ad unit hierarchy

Lead QA on ad delivery

Validate demand partner rendering

Troubleshoot creative discrepancies

Own implementation-revenue relationship

Monitor auction dynamics

Analyse auction dynamics

Identify inefficiencies

Identify yield improvement opportunities

Develop auction strategy

Integrate new demand sources

Track programmatic performance

Translate data into recommendations

Advise on tooling decisions

Work with product on implementation

Work with engineering on implementation

Contribute technical requirements

Review changes affecting ad delivery

Partner with sales on direct deals

Partner with campaign management on direct deals

Ensure stacks don't conflict

Advise on custom execution feasibility

Act as internal authority on AdTech

Explain auction mechanics

Explain bid landscape dynamics

Explain implementation trade-offs

How You'll Work.

Team & Collaboration

Product and engineering; Sales and campaign management; Technical stakeholders; Non-technical stakeholders

Communication Scope

Explain auction mechanics; Explain bid landscape; Explain implementation trade-offs

Full Job Description

About Rome2Rio [www.rome2rio.com](http://www.rome2rio.com/) | Discover how to get anywhere At Rome2Rio, our mission is simple: help travellers get from A to any B. We make it easy to compare flights, trains, buses, ferries, and driving routes - providing everything users need to discover, plan, and book their journey. Behind the scenes, we tackle complex routing challenges, process massive datasets, and optimise search performance to deliver fast, reliable results to millions of users each month. Rome2Rio is part of the Omio Group, a global multi-brand travel platform headquartered in Berlin. Together with Omio, we’re building the leading ecosystem for transport discovery and booking—serving a combined audience of over 900 millions of users globally. We’re entering an exciting new chapter — scaling our advertising business, expanding programmatic partnerships, and building the technical infrastructure to connect the world’s top travel brands with our global audience. We’re looking for an AdTech & Programmatic Lead to be the technical backbone of that growth. This is a strategic, hands-on AdTech position for someone who understands the programmatic ecosystem from the inside — how auctions work, how to interrogate a supply partner’s value proposition, how to configure and debug ad delivery at the code level, and how to architect a yield strategy that scales. You’ll own Rome2Rio’s full ad tech stack — both the operational infrastructure and the programmatic layer. On the operations side, that means leading the technical configuration and governance of Google Ad Manager: ad unit architecture, targeting logic, line item structure, and the systems that ensure campaigns deliver accurately and at scale. On the programmatic side, it means evaluating and onboarding demand partners, leading header bidding strategy, setting and testing price floors, and ensuring our ad implementation is technically sound — from the ad call to the rendered creative. As we bring on new programmat

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