Lago
Marketing
AdsBuyer(MarketingIndustry)
“Ads Buyer (Marketing Industry) at Lago. Skills: Paid media buying, Performance marketing, Omnichannel advertising, Meta Ads Manager, Google Ads, GA4, Google Tag Manager. Plan, execute, and optimize paid media campaigns across Meta, Google Ads, YouTube, TikTok, LinkedIn, and other relevant platforms. Develop and implement data-driven omnichannel advertising strategies aligned with performance KPIs”
What You'll Achieve.
drive measurable ROI; scale acquisition efforts; improve overall campaign efficiency; maximize ROI; align campaign strategy, execution, and reporting
Industry & Context.
analytical and data interpretation skills
What They're Looking For.
Must Have
Minimum 3+ years of proven experience in paid media buying and performance marketing, hands-on experience with Meta Ads Manager and Google Ads (Search, Display, YouTube, Performance Max), understanding of omnichannel marketing and cross-platform campaign optimization, Proficiency in GA4, Google Tag Manager (GTM), and digital analytics tools, Experience in conversion tracking, pixel implementation, and funnel optimization, Ability to collaborate effectively with creative teams on performance-driven ad concepts, analytical and data interpretation skills with high attention to detail, Excellent communication and cross-functional collaboration abilities, Ideally, candidates should have at least 2 years of experience working in an omnichannel environment (Facebook, Google Search/LSA, LinkedIn, etc.)
Nice to Have
Experience with TikTok Ads and/or LinkedIn Ads is considered a advantage, Agency experience is an advantage, hands-on experience with GoHighLevel (HighLevel CRM), including connecting ad accounts, setting up funnels/forms, and managing lead tracking and automation workflows
What You'll Do.
and optimize paid media campaigns across Meta
and other relevant platforms
Develop and implement data-driven omnichannel advertising strategies aligned with performance KPIs
Manage advertising budgets and continuously optimize spend allocation to maximize ROI
Monitor campaign performance and implement real-time optimizations based on data insights
Conduct structured A testing across creatives
Collaborate with creative teams to develop high-performing ad creatives (static
copy) using tools such as Canva and Adobe Suite
and report campaign performance using GA4
and other analytics platforms
Ensure accurate conversion tracking
and funnel performance across all channels
Coordinate closely with Account Managers to align campaign strategy
Stay current with industry trends
and best practices in performance marketing
How You'll Work.
Team & Collaboration
Collaborate closely with marketing and creative teams to scale acquisition efforts, test audiences, optimize creatives, and improve overall campaign efficiency; Collaborate with creative teams to develop high-performing ad creatives (static, video, copy) using tools such as Canva and Adobe Suite; Coordinate closely with Account Managers to align campaign strategy, execution, and reporting; Excellent communication and cross-functional collaboration abilities
Communication Scope
Excellent communication and cross-functional collaboration abilities
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