Manulife
Financial Services
AdobeTargetSpecialist
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Adobe Target Specialist at Manulife. Skills: Adobe Target, Personalization, AEM integration, Adobe Experience Cloud. Own environments, properties, permissions. Administer API governance”
What You'll Achieve.
Drive measurable business impact; Ensure secure environments; Ensure audit-ready platform; Ensure seamless delivery; Ensure accurate application; Ensure performant delivery; Ensure stable experience delivery
Industry & Context.
Troubleshooting
What They're Looking For.
Must Have
5+ years Adobe Target, 5+ years personalization platforms, Proficiency in HTML, Proficiency in CSS, Proficiency in JavaScript, Website debug skills, Design A/B tests, Execute A/B tests, Analyze A/B tests, Design multivariate tests, Execute multivariate tests, Analyze multivariate tests, Working knowledge Adobe Experience Cloud, Working knowledge AEM, Working knowledge Adobe Analytics, Working knowledge Customer Journey Analytics, Working knowledge Adobe Launch, Understanding RT-CDP audiences, Familiarity Adobe Target profile scripts, Familiarity MBOX architecture, Familiarity customer attributes, Experience managing Experience Fragments, Experience integrating AEM
Nice to Have
Adobe Target certification preferred
What You'll Do.
Administer API governance
Translate brief into activity spec
Define secondary KPIs
Define target audience
Configure experiences
Validate identity logs
Validate decision logs
Monitor early signals
Apply rollback criteria
Update activity registry
Integrate Target with MarTech stack
Set up secure connection
Configure secure connection
Ensure seamless transfer
Instrument end-to-end measurement
Ensure clean experiment attribution
Maintain reusable offers
Maintain reusable components
Maintain design tokens
Curate calculated attributes
Enable AI powered features
Manage AEM Experience Fragments
How You'll Work.
Team & Collaboration
Work with development team; Work with digital technology team
Full Job Description
The Adobe Target Specialist/Consultant will own and govern the platform, ensuring secure environments, activity setup, and seamless delivery of personalized experiences. This role requires delivering high-quality activities that drive measurable business impact and drives advanced integrations with Adobe Experience Cloud tools, manages AEM fragment application, and enables AI-powered personalization features. **Position Responsibilities:** __Platform Ownership & Activity Management: __ * Own environments, properties, and permissions (prod/stage/dev), including Admin/API governance for users, hosts, properties, and activities to keep the platform secure and audit‑ready * Translate the brief into an activity spec: define hypothesis, primary/secondary KPIs, target audience, activity type (A/B, MVT, Experience Targeting, Auto‑Target/Auto‑Allocate, Recommendations) * Work with development/digital technology team to configure experiences in VEC/Form‑based Composer (web) or via Delivery APIs/Server‑side SDKs * Validate identity and decision logs, use preview/QA links across hosts/environments, test devices/browsers, and confirm flicker/performance mitigations; set start/end flighting and activation gates * Publish activities to the correct environment/property, monitor early signals in A4T reports, run smoke checks, and apply rollback criteria if needed. Post‑activation, document results and learnings; archive assets and update the activity registry to avoid future collisions __Strategic Integrations & Advanced Personalization: __ * Integrate Target with Adobe MarTech stack (Adobe Analytics, RTCDP, Journey Optimizer, CJA) * Set up and configure secure connection between Adobe Experience Manager and Adobe Target using OAuth authentication, ensuring seamless transfer of experience fragments (XFs) for content personalization * Instrument end‑to‑end measurement (activity → audience → event → report) and ensure clean experiment attribution in Analytics/BI * Offer & template pat
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