AD/SMM-GtMofNewModality

**_ROLE & RESPONSIBILITIES_** * Launch Strategy & Planning: Translate brand strategy into a detailed, integrated launch plan covering objectives, milestones, resourcing, and KPIs; define success metrics and governance cadence. * Cross-Functional Leadership: Chair launch core team and workstreams (e.g., Medical, Access, Regulatory, Supply Chain, Commercial, Digital, Training, Analytics); enable decision-making and remove blockers. * Go-to-Market Execution: Oversee omnichannel campaign readiness, promotional material development, field force planning, training, and channel activation; ensure MLR/PRC review compliance. * Market Access & Pricing: Partner on value narrative, pricing scenarios, payer engagement, and tender strategies; prepare objection handling and budget impact tools with Access/HEOR. * Evidence & Medical Readiness: Align on scientific platform, data dissemination, publication plan, congress strategy, and KOL engagement; coordinate medical education and evidence pull-through. * Regulatory & Label Readiness: Track submission timelines, label scenario planning, and implications for messaging, materials, and training; manage change control processes. * Supply & Operations: Ensure forecast alignment, demand planning, artwork, packaging, distribution, and channel readiness; establish contingency plans for shortages or quality events. * Customer & Stakeholder Engagement: Coordinate advisory boards, advocacy outreach, patient support services, and HCP education programs; ensure insights feed rapid plan adjustments. * Competitive & Scenario Planning: Maintain competitive intelligence, anticipate guideline or policy shifts, and run scenario drills to prepare response strategies. * Measurement & Optimization: Build dashboards; monitor leading indicators (e.g., awareness, access wins, HCP intent, channel engagement) and lagging indicators (sales, share); drive test-and-learn improvements. * Regional Enablement: Provide global-to-local toolkits, modular content, and