leadtech
mobile and web apps
AdMonetizationManager
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“Ad Monetization Manager at leadtech. Skills: Ad Monetization, Waterfall Management, Revenue Analysis, Partner Relations. Design, implement, and optimize waterfalls. Configure and manage dynamic floor prices”
What You'll Achieve.
maximizing ad revenue; maximize eCPM; reducing ad-induced churn
Industry & Context.
analytical rigor; optimization mindset; data-driven improvement opportunities
What They're Looking For.
Must Have
3+ years of experience in mobile app advertising monetization, Demonstrable gaming experience, Demonstrated experience in or transition to non-gaming apps, Degree in Marketing, Engineering, Statistics, Economics, or a related field, Proficiency in at least one mediation platform: AppLovin MAX, IronSource LevelPlay, or AdMob, Familiarity with monetization SDKs and their integration (iOS / Android), Knowledge of ATT (App Tracking Transparency), SKAdNetwork, and their impact on fill rate and targeting, Understanding of the programmatic ecosystem: DSPs, SSPs, PMPs, Open Auction, data-driven and experimentation mindset, Ability to manage multiple apps and verticals simultaneously, Collaborative profile, Proactivity and ownership, C1 English required
Nice to Have
MBA or programmatic advertising training is a plus, Advanced data analysis skills: SQL, BigQuery, or Looker is a plus, Experience with MMPs (AppsFlyer, Adjust) and ad revenue attribution, Knowledge of RevenueCat and hybrid monetization logic (subscriptions + ads), Experience in high-volume freemium apps (>1M DAU), Familiarity with GDPR, TCF 2. x, and consent management platforms (CMP), Experience at a portfolio company managing multiple apps or a mid-to-large-sized publisher
What You'll Do.
and optimize waterfalls
Configure and manage dynamic floor prices
Evaluate and onboard new ad networks
Run cohort analyses and A tests
Identify data-driven improvement opportunities
Define ad format strategy per app
Ensure balance between monetization and UX
Collaborate with Product to integrate ad placements
Manage relationships with ad networks
Negotiate guaranteed deals and header bidding
Stay up to date on programmatic trends
Ensure compliance with policies
Implement brand safety measures
How You'll Work.
Team & Collaboration
working closely with the Product, UA, and Data teams; Collaborate with Product; cross-functional work with UA, Product, Data Engineering, and Finance
Communication Scope
C1 English required for communication with international partners
Full Job Description
Leadtech is a fast-growing mobile and web apps company with a diversified portfolio across non-gaming verticals: lifestyle, health & wellness, productivity, and utilities. We are looking for an Ad Monetization Specialist who brings the analytical rigor and optimization mindset from the gaming world to elevate the performance of our advertising stack across mass-market consumer applications. This role is key to maximizing ad revenue through the strategic management of mediation, waterfalls, floor prices, and ad network relationships, working closely with the Product, UA, and Data teams. **KEY RESPONSIBILITIES** **Ad Mediation & Waterfall Management** * Design, implement, and optimize waterfalls on mediation platforms (AppLovin MAX, IronSource/Unity LevelPlay, AdMob / Google Ad Manager). * Configure and manage dynamic floor prices and real-time bidding (in-app bidding) to maximize eCPM. * Evaluate and onboard new ad networks and programmatic demand. **Revenue Analysis & Optimization** * Monitor key KPIs: eCPM, fill rate, ARPDAU, ad revenue per session, impression share. * Run cohort analyses and A/B tests on ad formats, frequencies, and integrations. * Identify data-driven improvement opportunities using BI tools (Looker, BigQuery, Amplitude). **Ad Format Strategy & Advertising UX** * Define the ad format strategy per app: interstitials, rewarded, banners, native, MREC. * Ensure the right balance between ad monetization and user experience, reducing ad-induced churn. * Collaborate with Product to properly integrate ad placements into the user flow. **Partner Relations & Negotiation** * Manage relationships with ad networks (Meta Audience Network, AppLovin, IronSource, Mintegral, Vungle, InMobi, etc.). * Negotiate guaranteed deals and header bidding arrangements with strategic partners. * Stay up to date on programmatic market trends and policy changes (ATT, privacy). **Compliance & Inventory Quality** * Ensure compliance with App Store, Google Play, and individual ad
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