Roku
Technology
AdMeasurementLead
“Ad Measurement Lead at Roku. Skills: Ad measurement, Research strategy, Analytics, AI tools. Consult advertisers and agencies. Create measurement plans”
Industry & Context.
Problem-solving skills; Creatively problem solve; Invent new solutions
What They're Looking For.
Must Have
Ad measurement and research strategy, Analytics, research, and measurement projects, Data analysis, Report generation, Presenting results, Manage third-party measurement providers, Onboard and integrate new providers, Develop proactive learning agenda, AI tools and agents proficiency
Nice to Have
Passion for political and advocacy landscape
What You'll Do.
Consult advertisers and agencies
Create measurement plans
Test advertising effectiveness
Test advertising outcomes
Cultivate strategic relationships
Lead quantitative studies
Lead qualitative studies
Scope study feasibility
Perform data analysis
Present results internally
Present results externally
Manage relationships with providers
Work with internal stakeholders
Partner closely with marketing
Partner closely with sales
Partner closely with client service
Partner closely with product
Partner closely with partnerships
Execute against strategic initiatives
Develop scalable solutions
Conduct meta-analyses
Educate internal teams
Challenge existing measurement solutions
Improve existing measurement solutions
Provide guidance to junior teammates
Provide mentorship to junior teammates
Share knowledge with junior teammates
Train junior teammates
How You'll Work.
Team & Collaboration
Collaborate with peers; Partner with colleagues; Partner with external partners; Agency analytics team; Internal stakeholders; Marketing; Sales; Client service; Product; Partnerships; Product teams; Analytics teams
Communication Scope
Client presentations
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