Gathern
Hospitality
ActivationLead
“Activation Lead at Gathern. Skills: Activation funnel, Onboarding journeys, Conversion optimization. Own and optimize activation funnel. Drive activation KPIs”
What You'll Achieve.
Activation Rate; First Booking Conversion; Day-0 / Day-7 Activation; Cost per Activated User; Funnel Conversion Improvement; User Retention After First Booking
Industry & Context.
analytical and problem-solving skills
What They're Looking For.
Must Have
5+ years experience in Growth, CRM, Performance Marketing, Product Marketing, or Lifecycle Marketing, understanding of app funnels, user behavior, and activation strategies, analytical and problem-solving skills, Experience managing cross-functional projects with Product and Tech teams, Comfortable working in fast-paced, performance-driven environments
What You'll Do.
Own and optimize activation funnel
Drive activation KPIs
Develop onboarding journeys
Improve conversion performance
Align acquisition quality
Analyze user behavior
Lead experimentation initiatives
Ensure relevant messaging
Build reporting dashboards
How You'll Work.
Team & Collaboration
Work closely with CRM, Product, Performance, Design, and Analytics teams; Work closely with Product and CRO teams; Collaborate with Performance and Search teams; Coordinate with CRM and content teams
Process & Methodology
managing cross-functional projects
Applying for this Activation Lead role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
ANONYMOUS · UNFILTERED
What do employees actually say about Gathern?
Real rants from real employees. Read before you apply.