Directive Consulting
B2B marketing
AccountStrategist,Commerce
Neural analysis suggests this role is
optimal for Mid candidates.
“Account Strategist, Commerce at Directive Consulting. Skills: Shopping strategy, Marketplace strategy, Client account management, B2B commerce. Own strategy and performance of Shopping and Marketplace. Lead client engagements”
What You'll Achieve.
NSM Attainment: 100% across owned accounts; CSAT scores > 4.5 for owned accounts; Account retention rate > 90%; At least one documented methodology contribution per quarter
Industry & Context.
Diagnosis; Analytical skills
Work from home office, Operate a laptop computer, Remain stationary for extended periods, Observe and interpret written and/or verbal communication, Reliable internet access, Professional background
What They're Looking For.
Must Have
4+ years managing paid media, 2+ years of direct Shopping/feeds and/or Amazon experience, Experience with B2B clients or high-SKU catalog environments, Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors, written and verbal communication, including comfort presenting to C-suite buyers, Comfort working inside a consultative sales motion and contributing to audit and proposal work
Nice to Have
Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central, Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP
What You'll Do.
Own strategy and performance of Shopping and Marketplace
Lead client engagements
Direct Specialist execution
Contribute to methodology scaling
Lead Shopping and Marketplace strategy
Diagnose channel architecture
Lead Quarterly Business Reviews
Translate channel performance to P&L impact
Build Shopping campaigns
Build Performance Max campaigns
Enforce cross-channel exclusion logic
Advise on 1P vs. 3P strategy
Direct Sponsored Products campaigns
Direct Sponsored Brands campaigns
Direct Sponsored Display campaigns
Manage Buy Box health
Manage MAP enforcement
Manage pricing erosion
Run bi-weekly client meetings
Run ad hoc strategy sessions
Proactively flag risks
Document repeatable frameworks
Contribute to audit deliverables
Contribute to sales enablement
Contribute to internal training
Partner on evolution of Commerce Architecture
How You'll Work.
Team & Collaboration
Collaborate with product; Partner with Managing Director
Communication Scope
written communication; verbal communication; presenting to C-suite buyers
Full Job Description
Job Description Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something. Overview The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify). This role is built for someone who understands that B2B commerce is structurally different from DTC. High-SKU catalogs, tiered pricing, MAP enforcement, channel conflict, are not edge cases. They are the core problem. The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice. Role and Responsibilities Strategic Ownership of Client Accounts The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes. - Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors - D
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