WPP Media
media
AccountManager,Biddable
“Account Manager, Biddable at WPP Media. Skills: Paid Search, Paid Social, Biddable Account Management, Campaign optimization, Client reporting. Support a growing Paid Search and Social specialist team. Support ongoing client engagement”
What You'll Achieve.
Deliver client performance; Achieve specified client briefed KPIs and outcomes; Improve campaign performance against KPIs
Industry & Context.
Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights; Identify and implement testing approaches to improve campaign performance against KPIs; Extracting insight to provide recommendations for future activity
What They're Looking For.
Must Have
Experience setting up and optimising campaigns within Meta, LinkedIn, Google, Microsoft via SA360/Skai/etc, Experience using custom audiences and automation to enhance paid media strategy and performance, Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights, understanding of Paid Search and Social best practices related to buying strategies, formats/campaign types, audiences, and set-up, Understanding of measurement capabilities via the native platforms and 3rd party tools, Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables), Proactive approach to expanding knowledge and capabilities, Attention to detail, Able to communicate effectively and work as part of a wider, cross-channel team, Be confident and comfortable with owning and leading aspects of client communication
Nice to Have
SA360/Skai/etc (ideal), Language skills
What You'll Do.
Support a growing Paid Search and Social specialist team
Support ongoing client engagement
Manage key campaign activity for the client
Implement the strategic vision of the account and team
execute and optimize Paid Search and Social campaigns
Deliver client performance
Work with digital platforms like Google Ads (inclusive of YouTube)
Meta and LinkedIn to run best practice compliant campaigns
Create media plans designed to achieve specified client briefed KPIs and outcomes
Understand how digital media can be measured and tracked using third party technology
such as via Google Analytics
Navigate and implement advanced features within native and 3rd part digital management platforms (I. e. automation
audience expansions/creation
Identify and implement testing approaches to improve campaign performance against KPIs
Carry out regular account optimization to improve performance against KPIs
Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
Contribute to regular client preparing and presenting performance snapshots and account action updates
Effectively manage your workload
and submit deliverables to your Account Director/Manager within deadlines
Effectively communicate with your Business/Account Directors and client contacts regarding deadlines
delivery of work and proactive initiatives
Train Executives on how to effectively and efficiently build Paid Search and Social campaigns and applying best practices to activity
Complete the Mindshare finance process
Carry out regular campaign and budget management checks
Support team by looking to enhance processes
How You'll Work.
Team & Collaboration
Work consistently with the Account Director; An Account Executive will sit within this team and directly support this role; Effectively communicate with your Business/Account Directors and client contacts; Train Executives on how to effectively and efficiently build Paid Search and Social campaigns; Support team by looking to enhance processes; Work as part of a wider, cross-channel team
Communication Scope
Effectively communicate with your Business/Account Directors and client contacts regarding deadlines, delivery of work and proactive initiatives; Be confident and comfortable with owning and leading aspects of client communication
Process & Methodology
Effectively manage your workload, Submit deliverables to your Account Director/Manager within deadlines
Applying for this Account Manager, Biddable role?
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