TEGNA Inc.
Media
AccountManager
Neural analysis suggests this role is
optimal for Mid+ candidates.
“Account Manager at TEGNA Inc.. Skills: Account management, Sales support, Client retention, Revenue growth. Support Account Executives post-sale. Implement campaigns”
What You'll Achieve.
Retain clients; Grow business
Industry & Context.
Problem solving
What They're Looking For.
Must Have
3-5 years account management, Media sales environment experience, Retain and grow clients, MS Office suite proficiency, CRM systems proficiency, Make decisions independently, Solve problems independently, Handle multiple tasks, Meet deadlines, Written communication skills, Verbal communication skills, Organization skills, Time management skills
Nice to Have
Knowledge of marketing solutions, Broadcasting advertising knowledge, Digital advertising knowledge, Google Analytics knowledge, Google advertising solutions knowledge
What You'll Do.
Support Account Executives post-sale
Interact with advertising agencies
Interact with direct clients
Maintain client schedules
Implement special projects
Attend sales meetings
Attend sales trainings
Gain sales information
Gain product information
Gain process information
Articulate company products
Articulate company services
Identify incremental revenue
Provide customer service
Track client audience delivery
Coordinate new customer accounts
Coordinate order entry
How You'll Work.
Team & Collaboration
Work with Account Executives; Work with Marketing Director; Work with Research Director; Work with Creative Services
Communication Scope
Written communication; Verbal communication
Full Job Description
About TEGNA TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U. S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. The Account Manager supports Account Executives’ sales efforts by taking ownership of fulfillment in such a way that the AE can play their role of being client-facing, creating opportunities and closing revenue. The Account Manager manages the day-to-day responsibilities of accounts to ensure proper implementation of their solutions. The Account Manager influences and drives sales by providing superior customer service and support across Broadcast Television and Digital, aiming at retaining clients and growing business. This job reports to Sales Manager. Responsibilities: Provide support to assigned Account Executives on post-sale activity including campaign implementation, maintenance, and review. Daily interaction with existing advertising agencies and direct clients; this responsibility includes maintenance of client schedules on television and digital in addition to implementation of special projects and promotions. Works in tandem with Account Executives, Marketing Director, Research Director, and Creative Services to support client needs. Attend sales meetings and sales trainings to gain sales, product and process information and keep abreast of company products and services to articulate to client, when appropriate. Partner with designated Account Executives in identifying new/incremental revenue based on campaign results. Assist designated Account Executives with maintenance of contracts, generating avails, traffic, make-goods, collection and overall customer service. Regular tracking of clients’ audience delivery using ratings, impressions, clients KPIs, and campaign fulfillment. Coordina
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