Baidu USA
AccountManager
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“Account Manager at Baidu USA. Skills: Account management, Programmatic advertising, Client consultation. Manage client advertising accounts. Develop and execute optimization frameworks”
What You'll Achieve.
Improve performance across programmatic and performance-based channels; Maximize efficiency and profitability; Identify trends and opportunities for growth; Enhance return on investment; Improve campaign performance and client satisfaction; Strengthen internal processes and service consistency; Support collaboration and business expansion; Drive mutual growth
Industry & Context.
Analyze campaign performance using tools such as Excel, Tableau, and internal dashboards to identify trends and opportunities for growth; Translate complex data into actionable insights and strategic recommendations; Implement optimization plans involving bid strategies, audience segmentation, and budget allocation to enhance return on investment; Troubleshoot data discrepancies
What They're Looking For.
Must Have
Two (2) years of experience as an Account Manager or related, Use DSPs and paid media platforms such as MediaGo DSP, Taboola, Outbrain, and similar performance-driven platforms to manage and optimize the end-to-end lifecycle of programmatic digital advertising campaigns across global markets, including creative review, A testing, budget configuration, pacing and delivery monitoring, and KPI-driven optimization, supported by campaign performance, market, and competitive analysis using Excel (advanced formulas, pivot tables), Tableau, internal dashboards, and third-party tools such as Adbeat, applying methodologies such as funnel and cohort analysis, learning-phase assessment, budget reallocation modeling, and bid-strategy testing (e. g. , target CPA-based optimization), Serve as the primary client-facing point of contact for assigned advertiser accounts by advising on pixel and conversion tracking setup, troubleshooting data discrepancies, supporting billing and invoicing inquiries, and preparing performance reports and strategic insights for client review meetings and quarterly business reviews (QBRs), Contribute to vertical-specific growth planning and execution, with a focus on lead generation advertising, including finance and related regulated verticals, by conducting market assessment and competitive research, defining performance benchmarks, and developing market expansion and budget scaling frameworks to support revenue growth and long-term advertiser, Collaborate cross-functionally with product, data, and engineering teams to support the refinement of campaign optimization tools and automated bidding strategies, contributing performance insights, testing results, and advertiser feedback related to Target CPA, budget automation, and algorithmic bidding enhancements
What You'll Do.
Manage client advertising accounts
Develop and execute optimization frameworks
Oversee campaign delivery and strategic adjustments
Analyze campaign performance
Translate complex data into actionable insights
Implement optimization plans
Serve as primary point of contact for clients
Lead business reviews and performance presentations
Collaborate with internal teams
Ensure cross-functional alignment
Supervise account management staff
Develop best practices and documentation
Conduct team performance evaluations
Establish and maintain strategic partnerships
Negotiate partnership terms
Represent the company at industry events
How You'll Work.
Team & Collaboration
Collaborate with internal product, technology, analytics, and creative teams; Ensure cross-functional alignment and operational efficiency; Collaborate cross-functionally with product, data, and engineering teams
Communication Scope
Translate complex data into actionable insights; Serve as the primary point of contact for clients; Lead business reviews and performance presentations; Prepare presentations, case studies, and event materials
Full Job Description
Name of Employer: Baidu USA LLC Job Title: Account Manager Location: 883 N Shoreline Blvd., Ste. C100, Mountain View, CA 94043 Duties: Manage client advertising accounts through data-driven strategies that improve performance across programmatic and performance-based channels. Develop and execute optimization frameworks aligned with client goals and key metrics such as CPA, ROI, and conversion rate. Oversee campaign delivery and strategic adjustments to maximize efficiency and profitability. Analyze campaign performance using tools such as Excel, Tableau, and internal dashboards to identify trends and opportunities for growth. Translate complex data into actionable insights and strategic recommendations. Implement optimization plans involving bid strategies, audience segmentation, and budget allocation to enhance return on investment. Serve as the primary point of contact for clients, providing strategic consultation on marketing performance, tracking integrations, and platform utilization. Lead business reviews and performance presentations to communicate results and propose long-term strategies for account growth. Collaborate with internal product, technology, analytics, and creative teams to develop and implement solutions that improve campaign performance and client satisfaction. Ensure cross-functional alignment and operational efficiency across all account activities. Supervise account management staff by assigning responsibilities, setting performance expectations, and providing ongoing training and mentorship. Develop best practices and documentation to strengthen internal processes and service consistency. Conduct team performance evaluations and recommend professional development initiatives. #LI-DNI Establish and maintain strategic partnerships with clients, agencies, and vendors to support collaboration and business expansion. Negotiate partnership terms that drive mutual growth through data-driven insights and comarketing initiatives. Represent the comp
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