DEPT®
AccountLead,RetailPaidSearch
Neural analysis suggests this role is
optimal for Lead candidates.
“Account Lead, Retail Paid Search at DEPT®. Skills: Paid search strategy, Client management, Performance optimization. Maintain advanced understanding of paid media channels. Drive account strategy”
What You'll Achieve.
Achieve client efficiency goals; Exceed client efficiency goals; Achieve client growth goals; Exceed client growth goals; Drive performance toward client targets; Meet client performance goals
Industry & Context.
Problem-solving; Adapt to changing market conditions
Located in Mountain or Pacific time zones
What They're Looking For.
Must Have
5 years of experience in paid search advertising, 3 years of experience in client facing roles, Proven track record managing successful paid search campaigns, Proven prior work experience presenting findings, Proficiency in paid search tools and technologies, Proven track record managing full-funnel paid media campaigns, Analytical skills, Experience leading and managing a team, Excellent communication and interpersonal skills, Ability to foster a collaborative and high-performing team environment, Ability to develop and implement strategic paid search plans, Problem-solving skills, Located in Mountain or Pacific time zones
Nice to Have
Experience in retail media networks, Experience with budgeting, bidding, and testing methodology, Making recommendations for account optimizations, Google Ads, Bing Ads, Analytics platforms, Awareness, consideration, and conversion-stage tactics, Ability to interpret data and provide actionable insights, Focus on mentorship and professional development, Ability to build relationships with clients and internal teams, Ability to adapt to changing market conditions and client needs, Energetic and creative marketing, Entrepreneurial spirited, Work independently, Work in a team environment
What You'll Do.
Maintain advanced understanding of paid media channels
Drive account strategy
Achieve client efficiency and growth goals
Develop and execute account management monitoring
Drive performance toward client targets
Quantify and prioritize initiatives
Drive creation of client roadmaps
Drive creation of testing plans
Drive creation of reports/dashboards
Drive creation of QBRs/FBRs
Manage performance of client portfolio
Steward client budgets
Write agendas for status calls
Review agendas for status calls
Ensure agendas meet client needs
Speak to completed projects
Speak to planned initiatives
Speak to long-term optimization strategy
Ensure account management efforts go through QA
Execute account management efforts error-free
Deliver account management efforts error-free
Own relationship with platform reps
Identify new opportunities with reps
Vet new opportunities with reps
Maintain platform best practices
Own paid media strategic roadmap
Support Account Lead in coordinating initiatives
Manage at least one direct report
Develop team member's skills
Help move accounts forward efficiently
How You'll Work.
Team & Collaboration
Client calls; Internal teams; Growth teams; Senior team members; Vendor reps; Platform reps
Communication Scope
Client calls; Presenting findings; Making recommendations
Process & Methodology
Project management, Roadmap planning, Testing plans
Full Job Description
WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. THE ROLE: The Account Lead, Paid Search is responsible for paid search performance, along with client management and delegation of production resources. They serve as the primary point of contact for their assigned clients by answering client emails and leading weekly calls. They also design and execute paid search channel strategy. The Account Lead will work with vendor reps and senior team members to hone the strategies they present to clients but are ultimately responsible for project management on accounts they own. While DEPT® is a remote-first company, this role requires candidates to be located in either the Mountain or Pacific time zones. JOB RESPONSIBILITIES Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, etc. Driving account strategy geared towards achieving or exceeding client efficiency and growth goals. Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets. Quantifying and prioritizing initiatives that will have the greatest impact on account performance. Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet clie
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