WPP Media
Media
AccountExecutive,Programmatic
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“Account Executive, Programmatic at WPP Media. Skills: Programmatic media planning and buying, Campaign management and optimization, Client reporting and analysis, Revenue growth through optimization. Plan and buy Display advertising. Develop an excellent knowledge of the display marketplace”
What You'll Achieve.
Achieve the briefed outcome; Deliver excellent results; Drive revenue growth
Industry & Context.
Analytical thought process; Spotting new optimisation opportunities
Right to work in this location (UK)
What They're Looking For.
Must Have
Proficient use of Excel and Powerpoint, Ability to manage their time effectively, Ability of working as part of a group, Attention to detail, Excellent communication skills, written and verbal, Affinity for numbers and with an analytical thought process, Proactive and self-motivated, Always looking to expanding knowledge and capabilities
What You'll Do.
Plan and buy Display advertising
Develop an excellent knowledge of the display marketplace
Manage the set-up process for a campaign from start to live date
Suggest and implement optimisations for live campaigns to achieve the briefed outcome
Report the results back to the client on a weekly basis
Translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand
and daily optimisation of campaign activity
Manage the day-to-day QA process
minimizing errors and ensuring consistent and accurate adherence to process
Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
Drive revenue growth through spotting new optimisation opportunities
services or products and delivering excellent results
Create working relationships with display and video media partners e. g.
Attending internal and external training sessions in person to develop platform and marketplace knowledge
The appropriate use of tools to drive accountability in programmatic buying
operational efficiencies
and actionable business insights
with the scoping of agreed client outputs
Ensure financial accuracy
learning the billing process and applying best practice
Maintain standards and process throughout the end-to-end campaign lifecycle
Develop close working relationships with internal teams such as ad trafficking team and the reporting team
How You'll Work.
Team & Collaboration
Work closely with the Programmatic Senior Account Executive or Account Manager; Develop close working relationships with internal teams such as ad trafficking team and the reporting team; Working as part of a group
Communication Scope
Excellent communication skills, written and verbal
Process & Methodology
Manage the set-up process for a campaign from start to live date, Implementation, management, and daily optimisation of campaign activity, Manage the day-to-day QA process, Maintain standards and process throughout the end-to-end campaign lifecycle
Full Job Description
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. 1602 - Account Executive, Programmatic Role Summary and Impact About Wavemaker: Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together. The Role: As a Programmatic Account Executive, we will train you in how to plan and buy Display advertising, just bring a can-do attitude and a keenness to learn! You will develop an excellent knowledge of the display marketplace and work closely with the Programmatic Senior Account Executive or Account Manager to contribute to the planning of programmatic media activity. You will work towards being responsible for managing the set-up process for a campaign from start to live date, suggesting and implementing optimisations for live campaigns to achieve the briefed outcome and reporting the results back to the client on a weekly basis. We will support you throughout this learning journey, with online resources, an encouraging direct manager, and a close-knit display team community. Key Responsibilities: Campaign Management Use gained marketplace knowledge to translate a clients brief from the Digital Planning team into a Display plan which will achieve su
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