WPP Media
Media
AccountExecutive,Programmatic
“Account Executive, Programmatic at WPP Media. Skills: Programmatic media planning and buying, Campaign management and optimization, Client reporting and analysis, Revenue growth through optimization. Plan and buy Display advertising. Develop an excellent knowledge of the display marketplace”
What You'll Achieve.
Achieve the briefed outcome; Deliver excellent results; Drive revenue growth
Industry & Context.
Analytical thought process; Spotting new optimisation opportunities
Right to work in this location (UK)
What They're Looking For.
Must Have
Proficient use of Excel and Powerpoint, Ability to manage their time effectively, Ability of working as part of a group, Attention to detail, Excellent communication skills, written and verbal, Affinity for numbers and with an analytical thought process, Proactive and self-motivated, Always looking to expanding knowledge and capabilities
What You'll Do.
Plan and buy Display advertising
Develop an excellent knowledge of the display marketplace
Manage the set-up process for a campaign from start to live date
Suggest and implement optimisations for live campaigns to achieve the briefed outcome
Report the results back to the client on a weekly basis
Translate a clients brief from the Digital Planning team into a Display plan which will achieve success for the brand
and daily optimisation of campaign activity
Manage the day-to-day QA process
minimizing errors and ensuring consistent and accurate adherence to process
Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
Drive revenue growth through spotting new optimisation opportunities
services or products and delivering excellent results
Create working relationships with display and video media partners e. g.
Attending internal and external training sessions in person to develop platform and marketplace knowledge
The appropriate use of tools to drive accountability in programmatic buying
operational efficiencies
and actionable business insights
with the scoping of agreed client outputs
Ensure financial accuracy
learning the billing process and applying best practice
Maintain standards and process throughout the end-to-end campaign lifecycle
Develop close working relationships with internal teams such as ad trafficking team and the reporting team
How You'll Work.
Team & Collaboration
Work closely with the Programmatic Senior Account Executive or Account Manager; Develop close working relationships with internal teams such as ad trafficking team and the reporting team; Working as part of a group
Communication Scope
Excellent communication skills, written and verbal
Process & Methodology
Manage the set-up process for a campaign from start to live date, Implementation, management, and daily optimisation of campaign activity, Manage the day-to-day QA process, Maintain standards and process throughout the end-to-end campaign lifecycle
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