Kraken
Crypto
AccountExecutive,PaywardServices
“Account Executive, Payward Services at Kraken. Skills: institutional sales, new business development, crypto and digital assets knowledge, relationship building. Lead new business development across the global brokerage and embedded trading landscape.. Identify, qualify, and close strategic partnerships and revenue-generating accounts globally.”
What You'll Achieve.
revenue-generating accounts globally; closing complex, multi-stakeholder B2B deals with 6–7 figure ACV (annual contract value)
Industry & Context.
Comfortable operating across multiple time zones and managing a global client base from a European base.
What They're Looking For.
Must Have
8+ years of institutional sales experience within financial services, with demonstrable success in a hunter/new business role., Deep and active network of relationships with broker-dealers, prime brokers, hedge funds, asset managers, and/or RIAs at a decision-maker level., Proven track record of closing complex, multi-stakeholder B2B deals with 6–7 figure ACV (annual contract value)., understanding of brokerage infrastructure, execution services, prime services, or embedded trading / white-label solutions., Working knowledge of crypto, digital assets, and blockchain technology, able to speak credibly to institutional audiences on topics including stablecoins, tokenised assets, custody, on-chain settlement, and DeFi., Comfortable operating across multiple time zones and managing a global client base from a European base., Excellent written and verbal communication skills in ability to distill complex technical and regulatory concepts into compelling commercial narratives., Degree level education or equivalent professional experience in Finance, Economics, Business, or a related field.
Nice to Have
Experience selling digital asset infrastructure, crypto prime brokerage, embedded finance, or API-based trading solutions., Prior experience at a crypto exchange, digital asset custodian, prime broker, or fintech infrastructure provider., Additional European language skills (German, French, Dutch, or Nordic languages a plus)., Familiarity with regulatory frameworks across key jurisdictions: MiFID, MiCA (EU), FCA (UK), MAS (Singapore), SEC/FINRA (US)., Experience engaging with compliance and legal teams within financial institutions as part of the sales process., CFA, CAIA, or equivalent professional qualification.
What You'll Do.
Lead new business development across the global brokerage and embedded trading landscape.
and close strategic partnerships and revenue-generating accounts globally.
Own their pipeline end-to-end from outbound origination through to contract execution and early-stage client success handoff.
Work in close partnership with product
and engineering teams to ensure client requirements are translated into winning proposals.
and engage prospective institutional clients across broker-dealers
and proprietary trading firms.
Build and maintain a robust
qualified pipeline with consistent coverage across EMEA
Lead discovery conversations that uncover client pain points across execution
embedded digital asset trading
and on and off ramps.
Own and manage the full sales cycle from first contact to signed agreement
coordinating internal stakeholders as needed.
Establish and deepen trusted relationships at MD
Head of Digital Assets and Head of Trading or equivalent across varying levels within target institutions.
tailored product demonstrations and commercial presentations
positioning Payward Services as the partner of choice for embedded digital asset trading and brokerage infrastructure.
Attend and represent Payward Services at key industry conferences
and client events (e.g. Money2020
Maintain accurate and timely CRM records (pipeline stage
next steps) to ensure full commercial visibility.
Serve as the voice of the market internally
synthesising feedback from prospects and clients to inform product roadmap
and go-to-market positioning.
Contribute to thought leadership efforts including white papers
and sales collateral development.
How You'll Work.
Team & Collaboration
Partner with Product, Compliance, Legal, and Engineering to scope and structure deals, ensuring commercial viability and regulatory alignment.; Work closely with the Client Success and Onboarding teams to ensure a seamless transition from prospect to live client.; Collaborate with Marketing on targeted campaign strategies, account-based marketing, and event-led pipeline generation.; Support the refinement of commercial terms, MSAs, and partnership agreements in coordination with Legal.
Communication Scope
Excellent written and verbal communication skills; ability to distill complex technical and regulatory concepts into compelling commercial narratives
Applying for this Account Executive, Payward Services role?
Most applicants get filtered before a human reads their resume. See if yours makes the cut.
How to Apply on Ashby
- Ashby is a fast modern ATS — most applications take under 3 minutes.
- The resume parser is strong; verify parsed experience dates and job titles.
- Custom screening questions are often scored algorithmically — answer completely.
- Location field affects geo-based screening; use your actual metro area.
ANONYMOUS · UNFILTERED
What do employees actually say about Kraken?
Real rants from real employees. Read before you apply.