Golin

Public Relations

AccountDirector

£95–140k ~AI est. London, United Kingdom
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Director candidates.

The Brief

“Account Director at Golin. Skills: Consumer PR, Account leadership, Integrated campaigns. Lead day to day activity. Manage client relationship”

What You'll Achieve.

Deliver impactful earned-media strategies; Deliver award-winning creative campaigns

Industry & Context.

Public Relations
Problems you'll solve

Solutions-focused; How do we make this better?

What They're Looking For.

Must Have

Consumer PR experience, Lead mid-large accounts, Key client contact experience, Integrated campaigns experience, Media landscapes understanding, Consumer trends understanding, Earned first ideas creation, Excellent writing skills, Storytelling skills

Nice to Have

Consumer brand PR experience

What You'll Do.

Lead day to day activity

Manage client relationship

Drive integrated campaigns

Work with different regions

Deliver earned-media strategies

Deliver creative campaigns

Build trusted relationships

Run planning sessions

Understand clients' business priorities

Understand market context

Oversee content development

Support activity across markets

Coordinate activity across regions

Provide strategic oversight

Build journalist relationships

Maintain journalist relationships

Build creator relationships

Maintain creator relationships

Build partner relationships

Maintain partner relationships

Oversee event activity

Oversee activation activity

Oversee partnership activity

Line manage junior members

Mentor junior members

Give constructive feedback

Create supportive environment

Create inclusive environment

How You'll Work.

Team & Collaboration

Creative teams; Strategy teams; Social teams; Production teams; Local teams; Junior team members

Communication Scope

Client meetings; Status calls; Planning sessions; Storytelling

Full Job Description

About the role: We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused. This is a fantastic opportunity to work on well-known consumer brands, playing a central role to deliver impactful earned-media strategies and award-winning creative campaigns. Key responsibilities: Act as the day to day lead across consumer accounts, building trusted relationships with senior client stakeholders Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight-driven and culturally relevant Work closely with creative, strategy, social and production teams to shape and stress test ideas Oversee content development, from press materials and social copy to influencer briefs and event concepts Support and coordinate activity across multiple markets or regions when required, ensuring consistency Provide strategic oversight on media and influencer strategy ensuring the right mix of channels and partners Support teams in building and maintaining strong relationships with journalists, creators and partners Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy Line manage and mentor junior team members, giving clear direction and constructive feedback Create a supportive, inclusive team environment where people feel able to share

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