Golin
Public Relations
AccountDirector
Neural analysis suggests this role is
optimal for Director candidates.
“Account Director at Golin. Skills: Consumer PR, Account leadership, Integrated campaigns. Lead day to day activity. Manage client relationship”
What You'll Achieve.
Deliver impactful earned-media strategies; Deliver award-winning creative campaigns
Industry & Context.
Solutions-focused; How do we make this better?
What They're Looking For.
Must Have
Consumer PR experience, Lead mid-large accounts, Key client contact experience, Integrated campaigns experience, Media landscapes understanding, Consumer trends understanding, Earned first ideas creation, Excellent writing skills, Storytelling skills
Nice to Have
Consumer brand PR experience
What You'll Do.
Lead day to day activity
Manage client relationship
Drive integrated campaigns
Work with different regions
Deliver earned-media strategies
Deliver creative campaigns
Build trusted relationships
Run planning sessions
Understand clients' business priorities
Understand market context
Oversee content development
Support activity across markets
Coordinate activity across regions
Provide strategic oversight
Build journalist relationships
Maintain journalist relationships
Build creator relationships
Maintain creator relationships
Build partner relationships
Maintain partner relationships
Oversee event activity
Oversee activation activity
Oversee partnership activity
Line manage junior members
Mentor junior members
Give constructive feedback
Create supportive environment
Create inclusive environment
How You'll Work.
Team & Collaboration
Creative teams; Strategy teams; Social teams; Production teams; Local teams; Junior team members
Communication Scope
Client meetings; Status calls; Planning sessions; Storytelling
Full Job Description
About the role: We’re looking for a Consumer Account Director with strong consumer brand PR experience and a passion for creating work that people actually talk about. You’ll lead day to day activity on one or more key consumer accounts, managing the client relationship, shaping strategy and driving integrated campaigns that span earned media, social, influencer and content. Many of our clients operate across multiple markets, so you’ll be comfortable working with different regions and local teams, even if your role is more UK focused. This is a fantastic opportunity to work on well-known consumer brands, playing a central role to deliver impactful earned-media strategies and award-winning creative campaigns. Key responsibilities: Act as the day to day lead across consumer accounts, building trusted relationships with senior client stakeholders Run client meetings, status calls and planning sessions, ensuring clear actions, follow up and momentum Understand your clients’ business priorities and market context and ensure all activity ladders up to those goals Write and refine briefs, messaging, story angles and toolkits, ensuring ideas are insight-driven and culturally relevant Work closely with creative, strategy, social and production teams to shape and stress test ideas Oversee content development, from press materials and social copy to influencer briefs and event concepts Support and coordinate activity across multiple markets or regions when required, ensuring consistency Provide strategic oversight on media and influencer strategy ensuring the right mix of channels and partners Support teams in building and maintaining strong relationships with journalists, creators and partners Oversee event, activation and partnership activity, ensuring flawless execution and alignment with brand strategy Line manage and mentor junior team members, giving clear direction and constructive feedback Create a supportive, inclusive team environment where people feel able to share
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