TraceLink, Inc
pharmaceutical
AccountDevelopmentRepresentative
Neural analysis suggests this role is
optimal for Mid candidates.
“Account Development Representative at TraceLink, Inc. Skills: Account Development, Sales Development, Business Development, B2B SAAS, enterprise software, account research, personalization, Stakeholder management, business acumen, collaboration, communication. drive quality account and contact research. account plan development”
What You'll Achieve.
drive quality account and contact research; account plan development; map out decision making centers; qualify and mature TraceLink’s outbound; Drive engagement with multiple stakeholders per account with personalized messaging based on account use-cases; Re-activate dormant or stalled; Support upsell, cross-sell, and renewal; Gather market intelligence and deeply research customer and prospect accounts through public and private data sources; Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness; Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness; Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates; Ensure timely follow-up on marketing campaigns to create and maintain account intelligence briefs for Account Executives (AEs) to prepare them for prospect and customer meetings; Liaise with teammates (Marketing, Sales Ops, ADRs, and AEs) to develop targeted lists, call and email strategies, and messaging to drive opportunities and prospecting activities; Identify, document and share best practices with a global ADR team and Field teams; Work with partners including Finance, Marketing, Sales Operations, and Business Management to enrich, cleanse and triage account data; Partner closely with AEs, SCs, AMs, and CSMs and engage across functions to understand business priorities; Document activity in Salesforce and report qualitative and quantitative results on a weekly basis
Industry & Context.
Required fluency in English and at least one of the following languages: French, Spanish, Italian
What They're Looking For.
Must Have
account research & personalization skills, Stakeholder management & business acumen, Experience in enterprise / ABM motions, Ability to collaborate cross-functionally, and manage multiple projects/campaigns in parallel, Experience with B2B SAAS or enterprise software, 2-4 years of experience in Market Development, Sales Development, Business Development, or similar roles in a software organization, Eagerness for continuous learning, and leveraging new tools to drive better business outcomes and operational efficiency, Required fluency in English and at least one of the following languages: French, Spanish, Italian, Proven ability to effectively research, qualify, and react to leads and business opportunities, Exhibit a professional communication style through both written and verbal channels, Confident user of Salesforce. com, Marketo, or similar applications and the MS Office Suite, Operate in a professional and empathetic manner capable of managing time and prioritizing tasks effectively
What You'll Do.
drive quality account and contact research
account plan development
map out decision making centers
qualify and mature TraceLink’s outbound
Drive engagement with multiple stakeholders per account with personalized messaging based on account use-cases
Re-activate dormant or stalled
Gather market intelligence and deeply research customer and prospect accounts through public and private data sources
Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness
Monitor public information sources to augment accounts
and opportunities with data to enhance prospecting effectiveness
Develop personalized strategies for using email
and other channels to engage prospects to increase engagement rates
Ensure timely follow-up on marketing campaigns to create and maintain account intelligence briefs for Account Executives (AEs) to prepare them for prospect and customer meetings
Liaise with teammates (Marketing
and AEs) to develop targeted lists
call and email strategies
and messaging to drive opportunities and prospecting activities
document and share best practices with a global ADR team and Field teams
Work with partners including Finance
and Business Management to enrich
cleanse and triage account data
Partner closely with AEs
and CSMs and engage across functions to understand business priorities
Document activity in Salesforce and report qualitative and quantitative results on a weekly basis
How You'll Work.
Team & Collaboration
work together with our global Marketing, Commercial Operations, and Sales team members; Ability to collaborate cross-functionally; Liaise with teammates (Marketing, Sales Ops, ADRs, and AEs); Partner closely with AEs, SCs, AMs, and CSMs and engage across functions
Communication Scope
professional communication style through both written and verbal channels
Process & Methodology
manage multiple projects/campaigns in parallel
Full Job Description
Company overview: TraceLink’s software solutions and Opus Platform help the pharmaceutical industry digitize their supply chain and enable greater compliance, visibility, and decision making. It reduces disruption to the supply of medicines to patients who need them, anywhere in the world. Founded in 2009 with the simple mission of protecting patients, today Tracelink has 8 offices, over 800 employees and more than 1300 customers in over 60 countries around the world. Our expanding product suite continues to protect patients and now also enhances multi-enterprise collaboration through innovative new applications such as MINT. Tracelink is recognized as an industry leader by Gartner and IDC, and for having a great company culture by Comparably. Position Overview TraceLink is looking for experienced Account Development Representatives (ADR) to join our growing team. As an ADR, you will work together with our global Marketing, Commercial Operations, and Sales team members to drive quality account and contact research, account plan development, map out decision making centers, qualify and mature TraceLink’s outbound (2) Account contact persona map (economic buyer, influencers, buying committees, etc.); (3) Network presence and linkage map. Drive engagement with multiple stakeholders per account with personalized messaging based on account use-cases and persona; Re-activate dormant or stalled accounts; Support upsell, cross-sell, and renewal motions; Gather market intelligence and deeply research customer and prospect accounts through public and private data sources. Qualify and score inbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness. Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness. Develop personalized strategies for using email, social media, and other channels to engage prospects to increase engagement rates. Ensure timely follow-up on m
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