Vapi
Go-To-Market
AccountBasedMarketing
Neural analysis suggests this role is
optimal for Senior candidates.
“Account Based Marketing at Vapi. Build ABM program. Own ABM program”
What You'll Achieve.
Pipeline results; Account engagement; Pipeline influence; Deal velocity
Industry & Context.
What They're Looking For.
Must Have
4–7 years B2B marketing, 2+ years in ABM, Enterprise demand gen experience, Pipeline results
Nice to Have
Translate developer-first platform, Sales-Marketing partner, Embed with AEs, Embed with SDRs, Run account planning, Builder mindset
What You'll Do.
Define target universe
Orchestrate multi-channel campaigns
Drive pipeline from named accounts
Create account-specific content
Develop outbound plays
Activate buying signals
Convert signals to pipeline
Design executive engagement
Design field programs
Present to leadership
How You'll Work.
Team & Collaboration
Marketing team; Sales; SDRs; AEs
Communication Scope
Compelling narratives
Full Job Description
Voice AI that resolves, not transfers. Most phone systems trap callers in menus and scripts. Vapi is the platform for deploying voice agents that know your business and can listen, adapt, and resolve in minutes. - The numbers: 1 billion calls. 1 million developers. 10x enterprise ARR growth - The customers: Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to the Fortune 500 - The news: a $50M Series B led by Peak XV Partners, with Bessemer Venture Partners, Kleiner Perkins, M12 (Microsoft's Venture Fund), Y Combinator, and our earlier backers. Total raised: $72M What You’ll Do - Build and own the ABM program end-to-end - tier accounts, define the target universe, orchestrate personalized multi-channel campaigns in concert with the marketing team - Drive pipeline from named accounts in close partnership with Sales and SDRs, with account-specific content and outbound plays - Activate intent data and buying signals via Clay, reo.dev http://reo.dev, and HubSpot to time outreach and convert anonymous signals to pipeline - Design executive engagement and field programs (executive dinners, VIP event tracks, bespoke content) to accelerate deals - Own ABM reporting and attribution - account engagement, pipeline influence, deal velocity - and present to leadership weekly Who You Are - 4–7 years B2B marketing, 2+ years in ABM or enterprise demand gen, with pipeline results to back it up - Fluent in the ABM tech stack: HubSpot/Salesforce, Clay, intent platforms, LinkedIn ads - Can translate a developer-first platform into compelling narratives for technical and business buyers alike - A natural Sales-Marketing partner who embeds with AEs and SDRs and runs real account planning - A builder mindset - energized by the absence of a playbook, moves fast, and raises the enterprise marketing bar How We Work: - Build something worthy of love - Craft matters. We aim to build products and experiences customers genuinely love, not just tolerate
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