Relay
digital banking
AccountBasedMarketing(ABM)Manager
“Account Based Marketing (ABM) Manager at Relay. Skills: Account-Based Marketing (ABM), Demand Generation, pipeline generation, sales-assisted growth, cross-functional collaboration. Own the execution of Relay’s one-to-many ABM programs, translating high-level strategy into repeatable campaign execution that drives net-new pipeline for the sales-assisted funnel. Build, segment, and activate targeted account lists by firmographic criteria”
What You'll Achieve.
driving net-new, sales-assisted pipeline; drives net-new pipeline for the sales-assisted funnel; increase awareness and conversion; Track and communicate ABM performance, including account engagement, demo quality, and pipeline contribution; helping shape how ABM evolves as a scalable growth lever at Relay
Industry & Context.
translating financial guesswork with real visibility; transforming cash flow from a constant source of stress into a clear signal; translating high-level strategy into repeatable campaign execution; translating insights into repeatable growth; Design and run fast, lightweight ABM experiments focused on verticalization and personalization; testing new ideas quickly and iterating based on performance data and sales feedback; tackling problems that don’t come with a playbook
What They're Looking For.
Must Have
3–5 years of experience in B2B marketing, demand generation, or ABM-adjacent roles, comfortable being highly hands-on—pulling lists, building assets, launching campaigns, and managing execution details end to end, experience working closely with Sales and SDR teams, particularly in outbound or sales-assisted motions, think about marketing through a revenue lens with a focus on lead and demo quality, highly organized and comfortable managing multiple campaigns and experiments simultaneously, even when priorities are evolving, enjoy building in ambiguity and are energized by testing, learning, and iterating quickly rather than following a rigid playbook, clear communicator and cross-functional partner who can collaborate effectively across marketing, sales, and operations
Nice to Have
supported or helped build ABM or outbound marketing motions from scratch, experience marketing to SMBs or working in fintech or financial services, worked in a fast-growing company where processes and programs were still being defined
What You'll Do.
Own the execution of Relay’s one-to-many ABM programs
translating high-level strategy into repeatable campaign execution that drives net-new pipeline for the sales-assisted funnel
and activate targeted account lists by firmographic criteria
Craft and execute ABM campaigns across paid media
partnering closely with the rest of the marketing team to deliver cohesive
account-focused experiences
Operationalize ABM outbound workflows
helping enable automated or semi-automated SDR motions that increase awareness and conversion
lightweight ABM experiments focused on verticalization and personalization—testing new ideas quickly and iterating based on performance data and sales feedback
Track and communicate ABM performance
including account engagement
and pipeline contribution in partnership with RevOps and Analytics
and recommendations across Demand Generation and Sales
helping shape how ABM evolves as a scalable growth lever at Relay
Work closely with RevOps to ensure ABM programs are executed cleanly
supported by the right tooling
and built to scale as the program matures
How You'll Work.
Team & Collaboration
operate at the intersection of marketing, sales, and revenue operations; partnering closely with the rest of the marketing team to deliver cohesive, account-focused experiences; Share learnings, insights, and recommendations across Demand Generation and Sales; Work closely with RevOps to ensure ABM programs are executed cleanly; cross-functional partner who can collaborate effectively across marketing, sales, and operations
Communication Scope
clear communicator
Process & Methodology
managing multiple campaigns and experiments simultaneously, iterating quickly
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