Company
Go-To-Market (GTM)
ABM&PaidSpecialist(Contract)
“ABM & Paid Specialist (Contract). Skills: ABM, Paid acquisition, Experimentation, Campaign execution. Run paid experiments at pace. Launch paid campaigns across digital channels: ABM platforms”
What You'll Achieve.
Increase brand's visibility and citation frequency in AI engines; Run at least 5 experiments per week; Demonstrate measurable progress on a weekly cadence; Shipped a consistent volume of paid and ABM experiments week after week; Demonstrably improved engagement with our target accounts compared to baseline; Generated qualified opportunities the sales team takes seriously; Shipped volume; Engagement lift; Qualified pipeline
Industry & Context.
Measuring results; Iterating fast; Disciplined experimentation program
What They're Looking For.
Must Have
One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance., Personally launched campaigns, not just briefed someone else to do it., Comfortable in: Google Ads, Linkedin Ads and AdRoll., Can set up basic tracking, UTMs, and conversion events without a manager walking you through it., Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself., Written English proficiency., Comfortable working asynchronously across time zones., Direct, clear, and brief in writing., Want to be measured on output., Comfortable with feedback loops that are fast and direct.
Nice to Have
Experience with AI-powered search engines and large language models., Experience with ChatGPT, Gemini, Perplexity, and Google AI Overviews.
What You'll Do.
Run paid experiments at pace
Launch paid campaigns across digital channels: ABM platforms
and iterate ad creative and copy variations weekly
and conversion events cleanly
Ship two experiments per day on average
Personalize for target accounts
Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative
Tailor landing pages and ad copy to specific industries
Coordinate with the broader ABM and sales teams on account-level targeting and messaging
Log every experiment in the team tracker with hypothesis
Tag results consistently
Write short async recaps
How You'll Work.
Team & Collaboration
Coordinate with the broader ABM and sales teams on account-level targeting and messaging; Share learnings through async recaps
Communication Scope
Written English; Direct, clear, and brief in writing; Async recaps
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