Company

Go-To-Market (GTM)

ABM&PaidSpecialist(Contract)

kraków, lesser poland, poland CONTRACT Remote Friendly
Market Sentiment
HIGH DEMAND

Neural analysis suggests this role is
optimal for Entry candidates.

The Brief

“ABM & Paid Specialist (Contract). Skills: ABM, Paid acquisition, Experimentation, Campaign execution. Run paid experiments at pace. Launch paid campaigns across digital channels: ABM platforms”

What You'll Achieve.

Increase brand's visibility and citation frequency in AI engines; Run at least 5 experiments per week; Demonstrate measurable progress on a weekly cadence; Shipped a consistent volume of paid and ABM experiments week after week; Demonstrably improved engagement with our target accounts compared to baseline; Generated qualified opportunities the sales team takes seriously; Shipped volume; Engagement lift; Qualified pipeline

Industry & Context.

Go To Market (GTM)
Problems you'll solve

Measuring results; Iterating fast; Disciplined experimentation program

What They're Looking For.

Must Have

One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance., Personally launched campaigns, not just briefed someone else to do it., Comfortable in: Google Ads, Linkedin Ads and AdRoll., Can set up basic tracking, UTMs, and conversion events without a manager walking you through it., Familiar with one or more creative tools — Figma, Canva, or similar — enough to ship ad variations yourself., Written English proficiency., Comfortable working asynchronously across time zones., Direct, clear, and brief in writing., Want to be measured on output., Comfortable with feedback loops that are fast and direct.

Nice to Have

Experience with AI-powered search engines and large language models., Experience with ChatGPT, Gemini, Perplexity, and Google AI Overviews.

What You'll Do.

Run paid experiments at pace

Launch paid campaigns across digital channels: ABM platforms

and iterate ad creative and copy variations weekly

and conversion events cleanly

Ship two experiments per day on average

Personalize for target accounts

Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative

Tailor landing pages and ad copy to specific industries

Coordinate with the broader ABM and sales teams on account-level targeting and messaging

Log every experiment in the team tracker with hypothesis

Tag results consistently

Write short async recaps

How You'll Work.

Team & Collaboration

Coordinate with the broader ABM and sales teams on account-level targeting and messaging; Share learnings through async recaps

Communication Scope

Written English; Direct, clear, and brief in writing; Async recaps

Full Job Description

## Description We’re looking for a hands-on GEO/AEO Experimentation Specialist to drive our presence across AI-powered search engines and large language models. This is not a strategy role, you will be shipping experiments every week, measuring results, and iterating fast. Your mission is to increase our brand’s visibility and citation frequency in AI engines like ChatGPT, Gemini, Perplexity, and Google AI Overviews through a disciplined experimentation program. You’ll run at least 5 experiments per week and demonstrate measurable progress on a weekly cadence. If you’re someone who loves tinkering, automating, and shipping fast, and you’re excited about the frontier of how AI engines discover and recommend content, this role is for you. ## What you'll do Run paid experiments at pace Launch paid campaigns across digital channels: ABM platforms. Build, test, and iterate ad creative and copy variations weekly. Set up tracking, audiences, and conversion events cleanly so we always know what worked. Ship two experiments per day on average — small, focused tests rather than big launches. Personalize for target accounts Build 1:1 and 1:few campaign variants for strategic accounts using account-specific messaging and creative. Tailor landing pages and ad copy to specific industries, use cases, or company sizes. Coordinate with the broader ABM and sales teams on account-level targeting and messaging. Close the loop on what shipped Log every experiment in the team tracker with hypothesis, setup, and outcome. Tag results consistently — what worked, what didn't, what we learned. Write short async recaps so the rest of the team can learn from your tests without sitting in meetings. ## Who you are You ship One to three years of hands-on paid acquisition or ABM execution experience — agency, in-house, or freelance. You've personally launched campaigns, not just briefed someone else to do it. You don't wait for perfection. You ship a v1, learn, and iterate. You know your way around

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