HealthLeap
Healthcare
ABMandContentMarketer
Neural analysis suggests this role is
optimal for Mid+ candidates.
“ABM and Content Marketer at HealthLeap. Skills: Account-Based Marketing, Content Marketing, Customer Proof, Sales Enablement. Build account intelligence. Maintain account research”
What You'll Achieve.
Help stakeholders engage; Equip sales with proof; Move opportunities forward; Achieve 39% more diagnoses; Achieve 4 days earlier detection; Achieve $11M/year ROI; Achieve 7x revenue growth
Industry & Context.
What They're Looking For.
Must Have
Experience in account-based marketing, Experience in content marketing, Experience in customer marketing, Experience in product marketing, Experience in demand generation, Experience in revenue operations, Experience marketing to health systems, Experience marketing to life sciences, Experience marketing to healthcare buyers, Experience marketing to complex B2B, Salesforce experience, Sequencing tool experience, Attribution experience, Writing and content judgment, Experience creating customer proof, Experience creating case studies, Experience creating sales collateral, Experience creating persona-specific campaigns, Comfort working with founders, Comfort working with customers, Comfort working with sales, Comfort working with outside vendors, AI fluency for research, AI fluency for drafting, AI fluency for content repurposing, AI fluency for sales asset production
Nice to Have
5 years experience with U.S. health system leaders, Built champion enablement library before, Background in clinical operations, Background in quality improvement
What You'll Do.
Build account intelligence
Maintain account research
Map buying committees
Segment target accounts
Develop buyer personas
Create account pre-reads
Run inbound campaigns
Run outbound campaigns
Run search experiments
Run social experiments
Distribute on LinkedIn
Drive website conversion
Produce customer stories
Create reusable proof assets
Create sales presentations
Create ROI calculators
Create competitive battlecards
Create discovery guides
Develop sales training materials
Manage media relations
Manage analyst relations
Submit for industry awards
Issue company announcements
Support crisis communications
Manage founder social
Plan speaking submissions
Manage marketing automation workflows
Report funnel performance
Analyze marketing contribution
Create partner enablement materials
Provide co-marketing support
Develop retention campaigns
Develop upsell campaigns
Create event messaging
Create speaker submission content
Create event materials
How You'll Work.
Team & Collaboration
Work with founders; Work with customers; Work with sales; Work with vendors
Communication Scope
Executive presentations; Technical documentation; Client meetings
Full Job Description
ABOUT HEALTHLEAP HealthLeap builds AI that helps clinicians prioritize patients, surfaces the right data, and gets patients the care they need earlier, so they can leave the hospital sooner. We integrate with hospital electronic health record systems, screen 100% of patients daily, and risk-rank them in real time. Clinicians at Cedars-Sinai and Penn Medicine start every morning with HealthLeap — with Houston Methodist, Emory, and Intermountain Health deploying now. Real results: 39% more diagnoses. 4 days earlier detection. $11M/year ROI for our first site at Cedars Sinai. 7× revenue growth in 7 months. We started with malnutrition. We're expanding to every major condition to ensure no patient falls through the cracks. Sequoia and First Round are backing us to build the platform that screens every patient for everything and drives tangible outcomes. We're ~15 people. >$7M raised. SF-based, hybrid-friendly. Early enough to shape the product. Late enough to know it works. Results that are changing lives. About The Role HealthLeap is hiring an Account-Based Marketing and Content Marketing Lead to build the buying committee at target accounts and arm champions with the proof they need to win internally. You will own account intelligence, digital presence and engagement, customer proof, sales collateral, public relations, founder content, and marketing operations. The job is not to make more content. The job is to help the right stakeholders engage, equip sales with the right proof, and help active opportunities move forward. What You Will Do - Account intelligence and ABM: Build and maintain account research, buying-committee maps, target-account segmentation, buyer personas, account pre-reads, and trigger tracking such as leadership changes, quality pressure, capacity issues, financial pressure, and relevant technology activity. - Demand generation and digital engagement: Run ABM programs, inbound and outbound campaigns, email nurture, landing pages, paid/search/social
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