Company
Marketing and Market Research
高级市场经理
Neural analysis suggests this role is
optimal for Senior candidates.
“高级市场经理. Skills: Portfolio Management, Franchise strategies, Lifecycle management, Brand strategies, Budget planning and control. Own portfolio strategy to maximize franchise business and achieve earnings, revenue, and lifecycle management objectives. Define and drive country-specific TA and brand strategies”
What You'll Achieve.
achieve earnings, revenue, and lifecycle management objectives; drive business effectiveness and efficiency
Industry & Context.
What They're Looking For.
Must Have
Minimum 7 years of marketing experience, at least 18 months as a Marketing Manager with people management experience, Proficient in both written and spoken English
Nice to Have
Master’s degree or MBA preferred
What You'll Do.
Own portfolio strategy to maximize franchise business and achieve earnings
and lifecycle management objectives
Define and drive country-specific TA and brand strategies
Serve as the TA portfolio (or major strategic brand) lead
Lead the development of portfolio and franchise strategies
including portfolio planning
and product lifecycle management
Drive TA growth initiatives
Forecast portfolio performance and track progress against targets
Lead TA portfolio (or major strategic brand) budget planning and control
Allocate and manage in-country portfolio budget and evaluate P&L performance
Reviewing and actively contributing to brand plans and A&P allocation
Leading cross-functional reviews of product lifecycle management strategies
Reviewing key campaign development and execution
Leading OP planning and working with SFE on target setting and FTE allocation
How You'll Work.
Team & Collaboration
Provide cross-functional TA leadership across Field Force, Medical, Legal, Regulatory, and other key functions to ensure alignment; Interface with WWT to secure strategic and operational support; Assist the CTAL in designing an effective team structure to support business growth; Interfacing with WWT to gain support for relevant TA or brand initiatives; Developing TA lifecycle management strategy with CTAL and WWT; Building an effective organizational structure with CTAL and BU Head; Developing marketing team competencies with CTAL
Communication Scope
Data analysis, interpretation, and communication
Process & Methodology
portfolio planning, LRF, product lifecycle management
Full Job Description
## **POSITION SUMMARY** Own portfolio strategy to maximize franchise business and achieve earnings, revenue, and lifecycle management objectives. Assist the Marketing Director in building marketing capabilities within the product management team to drive business effectiveness and efficiency. Define and drive country-specific TA and brand strategies. Serve as the TA portfolio (or major strategic brand) lead, interfacing with WWT and global/local cross-functional teams. ## **KEY RESPONSIBILITIES** ### **1\. Portfolio Management** * Lead the development of portfolio and franchise strategies, including portfolio planning, LRF, and product lifecycle management * Drive TA growth initiatives * Provide cross-functional TA leadership across Field Force, Medical, Legal, Regulatory, and other key functions to ensure alignment * Interface with WWT to secure strategic and operational support * Forecast portfolio performance and track progress against targets * Prepare reports and materials for internal communications ### **2\. Organizational Effectiveness & People Development** * Assist the CTAL in designing an effective team structure to support business growth * Support the establishment of competency requirements for marketing roles and performance standards for key market programs * Develop and coach subordinates through structured coaching and training programs to deliver results ### **3\. Resource Management** * Lead TA portfolio (or major strategic brand) budget planning and control * Allocate and manage in-country portfolio budget and evaluate P&L performance ## **POSITION ACCOUNTABILITIES** ### **Accountable For** * Leading portfolio strategy and planning * Reviewing and actively contributing to brand plans and A&P allocation * Leading cross-functional reviews of product lifecycle management strategies * Reviewing key campaign development and execution * Leading OP planning and working with SFE on target setting and FTE allocation * Interfacing with WWT to gain support
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