Roche
Pharmaceuticals
(高级）产品经理-乳腺治疗领域
Neural analysis suggests this role is
optimal for Senior candidates.
“(高级）产品经理-乳腺治疗领域 at Roche. Skills: Product Launch, Market Strategy, KOL Engagement. Define product value proposition. Develop Go-to-Market strategy”
What You'll Achieve.
Commercially successful market entry; Accelerated post-launch uptake; Maximize ROI; Expand brand share-of-voice; Establish scientific credibility; Ensure message consistency and executional excellence; Achieve hospital listing rate; Achieve target physician penetration; Achieve prescription conversion; Achieve market share
Industry & Context.
What They're Looking For.
Must Have
Bachelor’s degree or above in Clinical Medicine, Pharmacy, Biology, Life Sciences, or a related field, Minimum of 5 years of marketing experience in the pharmaceutical/biotech industry, At least 3 years as a Product Manager at an MNC or a leading biopharma Headquarters (HQ), Proven track record of successfully managing at least one full lifecycle of a New Product Launch (from 0 to 1) or a major new indication launch, Proficient in professional medical/commercial English (written and spoken)
Nice to Have
Master’s, Ph. D. , or MBA, Experience in relevant therapeutic areas (e.g., Oncology, Immunology, Rare Disease, CNS, or Chronic Disease)
What You'll Do.
Define product value proposition
Develop Go-to-Market strategy
Build scientific advocacy among KOLs
Ensure compliant market entry
Conduct clinical and unmet need assessment
Develop brand stories and positioning
Monitor competitor activities
Design and execute Brand Plans
Develop omnichannel marketing strategy
Establish academic relationships with KOLs
Plan and lead academic events
Create marketing toolkits
Lead product training for sales team
Track launch metrics and adjust tactics
How You'll Work.
Team & Collaboration
Partner with Medical Affairs team; Collaborate with Market Access team; Drive consensus and collaborate with diverse teams (Medical, Access, Sales, Regulatory, Legal) without direct authority
Communication Scope
Outstanding presentation, communication, and KOL-facing interpersonal skills
Process & Methodology
Organizational and multitasking skills, Handle complex launch timelines under high pressure
Full Job Description
At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters. ### ### The Position **Position Summary:** The Senior Product Managerfor New Product Launch acts as the "strategic architect" and "commercial driver" for upcoming innovative drugs, new indications, or core medical devices in the pipeline. This role is responsible for defining the product’s core value proposition, developing the cross-functional Go-to-Market strategy, building strong scientific advocacy among Top KOLs, and empowering the field force. The ultimate goal is to ensure a compliant, high-impact, and commercially successful market entry and accelerated post-launch uptake. ### 1\. Pre-Launch Market Insight & Strategic Positioning * **Clinical & Unmet Need Assessment:** Conduct deep dives into medical literature, clinical trial data, and treatment guidelines to identify target patient profiles and critical unmet medical needs. * **Core Value Proposition :** Translate complex clinical and evidence-based medical data into compelling, differentiated, and compliant brand stories and product positioning. * **Competitive Intelligence:** Monitor competitors’ clinical pipelines, pricing structures, and marketing activities to develop effective defense and counter-attack strategies. 2\. Go-to-Market & Access Strategy Development * **Brand Plan Ownership:** Design and execute the 1-to-3-year strategic and tactical Brand Plans for the product launch, effectively allocating the Marketing Budget to maximize ROI. * **Cross-Functional Synergy:** * Partner with the **Medical Affairs** team to align on post-launch evidence
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